📋 Statistics in object lists

This page details how delivery and performance statistics are displayed in object list views—i.e., all tabular views listing campaigns, creatives, audiences, or websites.

🧱 Structure of object lists#

Most object lists follow a common layout:

The left-fixed columns include key attributes like status (published/unpublished), item name
On the right of the left-fixed columns, you may find some other columns that are describing the object such as creation/update dates.
Then by continuing on the right you may find grouped metric columns under umbrella categories:
- Today: Realtime stats to track live activity
- Yesterday: A snapshot of the previous day's performance
- Current Version: Data accumulated since the last update of the object
- Global: Full historical performance since the object was created

info

Link to update frequencies

🎛 Metrics presets (aka “views”)#

Many lists include a selector in the top-left corner allowing users to switch between different metric presets, known as "views".

Available presets#

Default: The most relevant metrics for the object type
Performance: Focus on engagement KPIs like clicks, interactions, exits
Lead: Track opt-ins and form submissions
Video: Dedicated to video creatives (from Start to Complete)
Spent Time: Time spent by users on the creative (campaigns & creatives only)
Objective Monitoring: Compare performance against predefined goals (campaigns only)