📊 Report Types Overview
Collective Audience provides a wide range of predefined report types, each designed to meet the needs of different account profiles: publishers, advertisers, agencies, resellers, media groups, and networks.
Every user has access to the Reports section in their main navigation menu via the Reports page. From there, users can browse existing reports and create new ones based on the types listed below.
🧩 Available Report Types per Account#
| Report Type | Publisher | Advertiser | Agency | Reseller | Media Group | Network |
|---|---|---|---|---|---|---|
| Campaign Report | ✅ | ✅ | ✅ | |||
| Content Report | ✅ | ✅ | ✅ | ✅ | ✅ | |
| Inventory Report | ✅ | ✅ | ✅ | |||
| Network Inventory Report | ✅ | |||||
| Revenues Report | ✅ | ✅ | ✅ | |||
| Lead Report | ✅ | ✅ | ✅ | ✅ | ✅ | |
| Content Participation | ✅ | ✅ | ✅ | ✅ | ✅ | |
| Campaign Participation | ✅ | ✅ | ✅ | ✅ | ✅ |
ℹ️ Note: A report is only accessible if the current user has access rights to the corresponding account type.
🚀 Custom & Exclusive Reports#
Beyond public report types, Collective Audience Admins are able to configure exclusive, non-public reports tailored to the unique needs of clients.
These custom reports can include:
- Additional or custom dimensions, metrics, and filters
- Special aggregation rules or non-standard timeframes
- Enriched data sources (e.g. opt-in labels, external campaign IDs, technical parameters, etc.)
If your reporting needs go beyond the scope of the available types listed here, feel free to reach out to your Account Manager. Our team will help you define and configure a report that fully matches your objectives.