📘 Lead Report Type

The Lead Report provides a raw export of user-submitted data, collected from interactive forms and opt-ins. It is especially useful for lead generation, CRM ingestion, and audience enrichment workflows.

🧾 Name

Lead Report

👥 Available To

• Resellers
• Agencies
• Advertisers
• Publishers
• Media Groups

🎯 Purpose

This report is designed to deliver structured, per-user participation data. It does not aggregate values but instead exposes individual rows containing declared information collected through forms or opt-ins.

It includes both dimension metadata (content, campaign, timestamps, etc.) and form field values (e.g., name, email, phone).

📋 Data Format & Output

Each row represents one form or opt-in submission, with:

Standard Metadata (Dimensions)

• Day, Hour, Datetime
• Publisher, Publisher ID
• Content, Content ID
• Insertion, Insertion ID
• Campaign, Campaign ID
• Label, Label ID, Label Technical Name, Label Technical Value

Form Fields (Metrics)

• Firstname, Lastname
• Email, Phone, Gender
• Address components: Line1, Line2, Postal code, City, Country

Additional opt-in information may be included under custom fields, depending on label configuration.

🔍 Available Filters

You can filter the export based on:

• Insertion
• Publisher
• Owner account
• Content
• Labels (to target specific CRM data schemas)

📦 Special Notes

• All form field values are mapped using label technical metadata.
• This export is ideal for automation workflows that require column consistency.
• No metrics aggregation, sizing, or visual representation is performed in this report.