🧩 HTML Script Integration

The Creative Connect script (creative-connect-web) is the easiest way to embed Collective Audience creatives into your adserver or page.

It automatically injects our creative container and handles tracking, click macros, and delivery.

creative-connect script

⚙️ How to Use#

1. Copy your script from the Desk#

From your creative’s “Embed” tab, select:

Format: HTML
Click Tracker: with or without tracking
Platform: your adserver (DV360, Adform, Xandr, etc.)

You’ll see a ready-to-use tag:

<script
  src="https://tw.collectiveaudience.co/local/dist/creative-connect-web.min.js?ba=YOUR_ACCOUNT_ID&bca=684a8d16c441f229093f2fef&bi=684a8d16c441f229093f2fef&bco=684a8d16c441f229093f2fef&bm=adserving&bsln=embed-684a8d16c441f229093f2fef&clk=${CLICK_URL_ENC}"
  class="CreativeConnect"
  async
></script>

2. Configure optional parameters#

Key	Description	Example
`BS`	CSS selector where the div is injected	`.ad-slot-1`
`BSLN`	Slot name	`embed-creative123`
`BW` / `BH`	Max width / height	`300` / `250`
`BM`	Mode (`adserving`, `hardlink`)	`adserving`
`DSPM`	Display mode (`interstitial`, `expand`)	`expand`
`INTD`	Interstitial delay (ms)	`3000`

info

We recommend using 1×1 creative sizes for maximum flexibility and layout adaptation.

Legacy URLs

The paths /local/dist/btag.min.js and /local/dist/btag-dev.min.js remain available as aliases of creative-connect-web.min.js for existing adserver tags. Prefer creative-connect-web.min.js for new integrations.

3. Platform-specific tips#

DV360 / Google Ad Manager#

Use the Third-party tag integration (not HTML5).
Disable SafeFrame to ensure full creative interactivity.

Adform / Xandr / Equativ#

Paste the full script directly as a 3rd party tag.
Ensure creative dimensions match the configured slot.

warning

HTML5 integrations are not supported with our script tag. Always use the 3rd party tag option.

✅ Validation#

Once implemented:

Check the creative renders properly on page load.
Click tracking fires through your DSP tracking system.
Verify via browser console: CreativeConnect loaded should appear.