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🔍 Statistics in object detail pages

This page outlines where and how delivery and performance statistics are displayed within individual object detail pages. These detailed dashboards follow the same layout principles as the high-level dashboards.

📊 Dashboard structure#

Each object detail page provides a full dashboard interface with:

  • Date filtering at the top of the view
  • KPI tiles summarizing the most important metrics
  • Timeseries graphs with filterable metrics
  • Device breakdown pie chart linked to the selected metric

🎯 Campaign & creative detail pages#

Both promoted and editorial campaigns and creatives include the same statistical categories, with added notions of Spent, CPM, and vCPM for promoted objects.

Available metrics:#

  • Impressions & Visible impressions
  • Engagements
  • Votes
  • Exits
  • Leads (Opt-ins and Form submissions)
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Metrics are harmonized across editorial and sponsored versions to ensure consistency in analysis.

🚫 Other object types#

Other resources such as audiences, insertions, or networks do not currently feature dedicated statistical dashboards.
Detail statistics are focused exclusively on campaigns and creatives.