📘 Content Report Type

The Content Report provides deep insights into the performance of individual content pieces, whether sponsored or editorial. It is ideal for tracking user engagement, form conversions, video progression, and timespent metrics at the content level.

🧾 Name

Content Report

👥 Available To

• Resellers
• Agencies
• Advertisers
• Publishers
• Media Groups

🎯 Purpose

This report is designed to measure how contents perform in terms of visibility, interaction, conversion, and monetization. It supports both editorial and sponsored contents and enables breakdown by format, placement, and engagement path.

📊 Available Dimensions

• Time-based: Year, Month, Day, Day of week, Hour

• Contextual:

  • SponsoredOrNot (boolean)
  • Content, Content ID, Placement Name, Placement ID
  • Content Format, Content has slider

• Accounts:

  • Publisher, Publisher ID
  • Owner, Owner ID

• Geo & Tech:

  • Device, Country

📈 Available Metrics

Content Volume

• Nb Contents

Impressions

• Total Impressions
• Total Visible Impressions

Engagements

• First Engagements
• Engagement Rate (per visible impressions & per total impressions)

Votes

• Total Votes
• Vote Rate (per visible impressions, per total impressions, per engaged users)

Clicks

• Clicks
• CTR (Click-Through Rate)

Form Data

• Optins Submitted
• Forms Submitted

Completion

• Completes
• Complete Rate
• Complete Rate per Engaged Users

Conversions

• Conversion Visits
• Conversion Timespent
• Conversion Completes

Video Metrics

• Video Impressions / Visible Impressions
• Video Starts
• Video Quartiles (25%, 50%, 75%)
• Video Completes & Completion Rate
• Progress markers: 2%, 5%, 10%, 15%, 20%, 30%

Duration Metrics

• Total Exposition Time

• Average Exposition Time (all users, users with engagement, users with clicks)

• Average Time to:

  • Engage
  • Click
  • Complete
  • Between engagement & click
  • Between engagement & complete

🔍 Available Filters

• Owner
• Publisher
• Content

🚫 Disabled Features

• additional_metrics