📊 Statistics overview
This section provides a comprehensive guide to the different types of statistics available across our platform, how they are updated, and where to find them.
🔀 What are the types of statistics#
We categorize statistics into two main types:
- Performance & Delivery Statistics: these statistics are metrics that indicate delivery, visibility, interactivity, on an aggregated and anonymous model
- Participations Statistics: these statistics are declarative data like responses to surveys, forms submissions, etc. that describes the user choices and information that he wants to share with the creative owner
🧭 Where statistics are displayed#
Performance & delivery statistics#
We expose performance and delivery statistics across multiple areas in the Desk app:
- Global Dashboards: High-level overviews for advertisers, publishers, networks.
- Object Lists: Campaign lists, creative lists, content lists.
- Object Detail Pages: Individual views for a campaign, creative, or audience unit.
- Nested Stats: Embedded statistics shown inside other objects (e.g., creative stats within a campaign).
- Reports: Metrics are selectable in the reporting tools directly; see the reporting section for more details
Participations statistics#
Participation statistics are displayed in fewer areas than for performance and delivery statistics
- Creative & campaign results screens: Aggregated visualisation of question results showing the number of participants and the selected choices
- Reports: Participation reports extracting the full participation data; see the reporting section for more details
🔁 Update frequencies#
We operate with multiple layers of data freshness, depending on the view and context:
| Layer | Description | Update Interval |
|---|---|---|
| Realtime | From live Redis counters | Realtime |
| Today | Aggregated “so far” data for the day | Every 30 min |
| Current version | Aggregated data since last resource update combined with live data | Realtime |
| Global | Fully processed data (up to yesterday) added with the real time data | Realtime |
| Reporting | Fully processed data (up to last hour) | Every hour |
| Participation Reporting | Fully processed participation data | Realtime |
caution
Minor variations may exist between different views due to aggregation delays or caching mechanisms.
📦 Data sources#
Depending on the type of statistic and view, data may come from:
- Redis (live counters)
- MongoDB (for participations)
- MySQL (for aggregated statistics)
📐 Accuracy & scope#
- All statistics are tenant-isolated: each account only sees the data it owns and, if it's a media group, a reseller, etc, the data its children accounts own.
- Filters are automatically enforced to prevent data leakage between clients.
- Some statistics shown in dashboards are aggregated, while others reflect raw or deduplicated values.
📚 Next sections#
Head over to the following pages to explore:
- Dashboards → Global statistics dashboards
- Object Lists → Stats in object listing views
- Object Detail → Detail view stats per object
- Nested Stats → Embedded stats in nested contexts
- Glossary → Full metric definitions glossary
For any questions or discrepancies, contact your account manager or support team.