📚 Statistics glossary
This glossary defines the key metrics and terms used throughout the Collective Audience platform's dashboards, detail views, and reports.
📈 Impressions#
Impressions#
The total number of times a content, creative, or campaign was displayed somewhere on a page.
Visible Impressions#
Subset of impressions where the creative met the MRC50 visibility criteria: 50% during 1 consecutive second at least.
👆 Engagements#
First engagements (FUAs)#
The number of first meaningful interactions (click, slider movement, input focus, media action) by a unique user during a session.
Engagement rate#
Ratio of first engagements to visible impressions.
Engagements#
The number of total meaningful interactions made by users collected in interactive content.
🗳️ Votes#
First votes#
The number of first choices made in interactive content (polls, quizzes, etc.) by a unique user during a session.
Votes#
The total number of choices made by users in interactive content (polls, quizzes, etc.).
Vote rate#
Ratio of votes to visible impressions.
Vote rate per engaged users#
Ratio of votes to first engagements.
📤 Exits / clicks#
Clicks (exits)#
The number of outbound clicks from the content or creative (e.g., to a landing page or external URL).
CTR (click-through rate)#
Ratio of clicks to visible impressions.
Click rate per engaged users#
Ratio of clicks to first engagements.
🧾 Leads#
Opt-ins#
User-submitted data from newsletter forms, checkboxes, etc.
Form submits#
Submission of lead generation forms (email, phone, etc.).
⏱️ Time metrics#
Total time exposed#
Cumulative time users spent viewing the content or creative.
Average time exposed#
Average time per exposed session.
Average time by engagement#
Average time for users who had a first engagement (FUA).
Average time by click#
Average time before an exit occurred.
Time to complete#
Time taken by users to complete all "bricks" of a creative.
Time to engagement / click / complete#
Time taken from load to respective interaction.
🎬 Video metrics#
Video starts#
Number of times a video began playback.
Video quartiles#
Number of views reaching 25%, 50%, 75%, and 100% (Complete).
Video completes rate#
Ratio of complete views to video starts.
Video progress (2, 5, 10, ..., 30%)#
Custom progress points tracked within the video timeline.
💰 Revenue & cost#
Spent#
Cost for the advertiser or internal campaign manager.
Revenue#
Income generated by the publisher.
CPM (Cost per mille)#
Cost per 1000 impressions.
vCPM#
Cost per 1000 visible impressions
eCPM / eVCPM#
Effective CPM, calculated using total revenue and impressions/visible impressions.
🎯 Objective monitoring#
Objective progress#
Percentage of goal reached for a given campaign (if an objective is set).
⚙️ Data scope terms#
Global#
Cumulative stats since the creation of the object.
Today / yesterday#
Stats isolated for today or the previous day.
Current version#
Stats recorded since the last update of the object.
info
📌 For additional clarification on any metric or data calculation, please contact your Account Manager.