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📘 Inventory Report Type

The Inventory Report gives visibility into supply-side activity and monetization performance across publishers, domains, and inventory slots.

This report is tailored for publishers, media groups, and resellers, allowing detailed tracking of fill rate, viewability, and engagement on the inventory side of the platform.

🧾 Name#

Inventory Report

👥 Available To#

  • Publishers
  • Media Groups
  • Resellers

📊 Available Dimensions#

Group your inventory stats using:

  • Time-based: Year, Month, Day, Day of week, Hour
  • Supply-side: Slot, Publisher, Publisher ID, Domain
  • Technical & geo: Device, Country, Currency
  • Contextual: Prebid

📈 Available Metrics#

SDK Activity#

  • SDK Loads

Revenue#

  • Net Revenues
  • CPM
  • vCPM

Inventory Volumes#

  • Total Inventory
  • Total Visible Inventory
  • Total Visible Monetizable Inventory

Impressions#

  • Total Filled Impressions (across editorial, internal sponsored, external, and OpenRTB)

Fill Rate#

  • Global Fill Rate (% of total inventory filled)

Viewability#

  • Visible Impressions
  • Scroll Rate

Engagements#

  • First Engagements
  • First Engagement Rate
  • Total Engagements
  • Total Engagement Rate

User Interactions#

  • Votes
  • Unique Voters
  • Opt-ins
  • Forms
  • Clicks
  • CTR
  • Completes
  • Comments
  • Shares
  • Likes
  • Dislikes

Monetization Breakdown#

  • Impressions / Fill Rate / Visible Impressions by:

    • External monetization (OpenRTB, external sponsored)
    • Internal sponsored
    • Editorial content

Engagement Breakdown#

  • Engagement metrics (counts and rates) per monetization channel

Participation Breakdown#

  • Optins, Forms, Votes, Comments, Shares, Likes, Dislikes by source

🔍 Available Filters#

  • Filter by Publisher account

🚫 Disabled Features#

  • additional_metrics (advanced metric extensions not available)