Google BigQuery

Collective Audience can allow you to filter which ad slots to run your campaigns on based on permuted segments stored in a Google BigQuery database.

Step 1 — Configure BigQuery access

First go to Google BigQuery and select the table containing your permutive segments.

Click on Share and then Add principal.

In new principals add [email protected]. In role, choose BigQuery Data Viewer. Finally click on Save.

Step 2 — Configure Collective Audience service account role

First, go to Google IAM and click Add to add a new service account.

In new principal enter [email protected]. In role choose BigQuery Job User. Finally click on save.

Step 3 — Give us table path

To be able to pull permutive segments from BigQuery, we need to know the path of the table containing your permutive segments. This path follows the pattern project.dataset.tablename. Give us this path to let us enabling permutive retargeting.