🎨 Creative Connect
Creative Connect is the simplest way to deploy Collective Audience creatives in your own ecosystem — whether through an adserver, DSP, or direct web integration.
It unifies all our delivery methods under one framework:
- HTML Script Integration (BTAG)
- VAST Video Integration
- Social Link (Engage)
Each format uses the same underlying creative and tracking infrastructure, ensuring consistent analytics, engagement metrics, and cross-channel attribution.
💡 What is Creative Connect?#
Creative Connect lets you embed a Collective Audience creative in your system using one of three methods:
- a script tag (
btag.js), - a VAST XML feed,
- or a hosted landing page link.
You can copy your preferred integration directly from your creative’s “Embed” tab in the Desk.
info
Creative Connect supports all major adservers and DSPs, including DV360, Xandr, Adform, Equativ, and Google Ad Manager.
🧩 Supported Formats#
| Type | Description | Use case |
|---|---|---|
| HTML Script | Loads the creative directly into a web page or adserver iframe. | Native or display environments |
| VAST | Delivers the creative as a compliant VAST XML for video inventory. | In-stream, interstitial or in-app video |
| Engage (Link) | Hosts a branded landing page with the creative experience and metadata for social previews. | Social sharing, CRM campaigns |
🛠️ Parameters#
Script and VAST integrations share the same parameter logic for consistency.
| Parameter | Description |
|---|---|
ba | Account ID |
bca | Campaign ID |
bi | Insertion ID |
bco | Creative ID |
bsln | Slot name |
clk | Click macro (e.g. ${CLICK_URL}) |
dspm | Display mode (interstitial, expand, classic) |
intd | Interstitial delay (ms before close button) |
📚 Next Steps#
Learn how to integrate each method: