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📘 Campaign Report Type

This report provides detailed performance and engagement metrics related to campaign delivery across advertisers, agencies, and resellers.

🧾 Name#

Campaign Report

👥 Available To#

  • Advertisers
  • Agencies
  • Resellers

📊 Available Dimensions#

You can group your data using the following dimensions:

  • Time: Year, Month, Day, Day of week, Hour
  • Entities: Publisher, Advertiser, Agency, Brand, Campaign, Insertion, Content
  • Identifiers: Publisher ID, Advertiser ID, Agency ID, Brand ID, Campaign ID, Insertion ID, Content ID
  • Placement: Placement Name, Placement ID
  • Technical: Device, Format, Format Family
  • Targeting: Country, Audiences, Categories, Campaign Tags, Content Tags
  • Others: Pricing Mode, Currency, Prebid, DCO Identifier, Content has slider

📈 Available Metrics#

Metrics are grouped by categories:

Impressions#

  • Impressions
  • Visible impressions
  • Visible impressions rate

Engagements#

  • First engagements
  • Engagement rate per visible impression
  • Engagement rate per total impression

Votes#

  • Total votes
  • Vote rate per visible impression
  • Vote rate per impression
  • Vote rate per engaged users

Leads#

  • Optins
  • Form submissions

Completes#

  • Completes
  • Complete rate per visible impression
  • Complete rate per impression
  • Complete rate per engaged users

Clicks#

  • Clicks
  • CTR (Click-Through Rate)
  • CTR per impression
  • CTR per engaged users

Spend#

  • Advertiser spent

Billables#

  • Billable events

Video Metrics#

  • Video Impressions / Visible Impressions / Starts
  • Video Quartiles (25%, 50%, 75%, Completes)
  • Video Completion Rate
  • Progress indicators: 2%, 5%, 10%, 15%, 20%, 30%

Time Spent Metrics#

  • Average exposition time (all users, engaged users, clickers)

  • Total time spent (in hours)

  • Average time to:

    • Engage
    • Click
    • Complete content
    • Between engagement and complete
    • Between engagement and click

🔍 Available Filters#

You can filter your report by:

  • Insertion
  • Campaign
  • Content
  • Tags

Note: A set of default internal filters is applied to ensure each account can only access its own data (and optionally that of child accounts). Contact your account manager for more details.

🚫 Disabled Features#

This report has the following internal feature deactivated:

  • additional_metrics