🔗 Compatible Platforms & Click Macros
Collective Audience Creative Connect is compatible with all major adservers and DSPs.
Each platform defines its own click tracking macros, which must be used depending on your integration method (e.g., Script Tag, VAST, or Classic SDK).
🧭 Supported Platforms#
Creative Connect currently supports integrations with the following programmatic and ad-serving platforms:
| Platform | Type | Typical Use |
|---|---|---|
| Google Ad Manager (GAM / DFP) | Ad Server | Standard display and video tags |
| DV360 (Google Marketing Platform) | DSP | OpenRTB and third-party ad tags |
| Microsoft Xandr (formerly AppNexus) | DSP | Programmatic guaranteed and open auction |
| The Trade Desk (TTD) | DSP | Display, video, and CTV |
| Adform | DSP / Ad Server | Display and video delivery |
| Equativ (Smart AdServer) | SSP / Ad Server | Direct and programmatic integrations |
| Custom / Specific URLs | Other | Direct tracking URLs or custom destinations |
⚙️ Click Macro Reference#
When generating your Creative Connect tags (BTAG or VAST), our system automatically injects the correct click macro based on your platform and integration type.
| Platform | Integration Kind | Click Macro | Documentation |
|---|---|---|---|
| Google Ad Manager | BTAG | %%CLICK_URL_ESC%% | Docs |
| Other | %%CLICK_URL_UNESC%% | — | |
| DV360 / Xandr | BTAG | ${CLICK_URL_ENC} | Docs |
| Other | ${CLICK_URL} | — | |
| Equativ (Smart AdServer) | BTAG | [sas_creativeClickCountPixelUrl|jsonEncoded] | Docs |
| Other | [sas_creativeClickCountPixelUrl] | — | |
| The Trade Desk (TTD) | BTAG | %%TTD_CLICK_ESC%% | Docs |
| Other | %%TTD_CLICK%% | — | |
| Adform | Any | %%c1;cpdir= | Docs |
| Custom URL | BTAG | encodeURIComponent(<your_custom_url>) | — |
| Other | <your_custom_url> | — |
✅ Best Practices#
- Always validate your click tracking in your adserver before going live.
- Use BTAG (Script) for interactive formats and VAST for video delivery.
- When in doubt, refer to your DSP’s documentation for accepted macros.
- Keep macros unescaped for VAST URLs and escaped for HTML tags.
tip
If you use a platform not listed above, you can still provide a custom tracking URL in your Creative Connect setup.
It will automatically be encoded when necessary.